How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 08:06
Place
Processes
Price
What are you struggling with in your life? What would you like to have instead?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Good marketing is doing this well.
Product
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
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